You don't follow a documented marketing strategy. Are you marketing based on what seems most appropriate at all times? If so, you have a lot to gain by stopping to come up with a quarterly or annual plan and setting up a series of regular checks to see if you are achieving your goals. I guarantee that you will be much more effective that way.

You haven't looked at your page analytics for a long time. It is not enough to have a plan, you also need to make sure it works. In the world of digital marketing, information is power, and that information is in the analytics of your website and your social networks. Review them regularly and correct the course if necessary.

You think email marketing is out of date. Error! Emails are still one of the most effective resources in online marketing. What is out of date is sending massive emails, little visual, and not personalized. Apply marketing automation to your email strategy and dare to be creative.

You haven't discovered inbound marketing yet. If you still believe that banners are the only way to advertise online, inbound marketing may be a pleasant surprise for you. And with this strategy, you do not have to go "hunting" your potential customers, but they themselves will be the ones who come to you.

Your content is not interesting. Did you know that most of the content posted online attracts little or no attention? According to Moz, 75% of the content does not have a single link to it and 50% have two interactions or less on Facebook. If you want to be heard, you will have to dedicate the time and resources necessary to create quality content.

You only use social media to promote your blog. Brand profiles on social networks can give a great boost to your Digital marketing company, but only if you know how to take advantage of them. It's not about promoting your own content at all costs, but about joining the conversation and interacting naturally with users.

You use company social media to post photos of your dog. Being natural is great ... but watch out! It's okay to sound human, but remember that your followers want to hear about your company, your products, and most of all, themselves.

You don't know why you are on social media. Many companies have opened corporate profiles because "you have to be there", but they don't know what they want to communicate with them. Error! Social media is part of your strategy, so it must be aligned with your brand's objectives. Some of the most common uses of networks for companies are to promote their own content, create a community around the brand, and manage customer service.

You are not clear who your buyer persona is. The key to success in online marketing is knowing whom your ideal customer is and going after him. And for that, the first thing you have to do is sit down with your team and define what that profile is: where they live, what they are like, what they like, what needs they have their likes and hobbies ...

Your SEO is not working. Search engine optimization is a long-term path, so the first thing you need to do is give it time. But if you have been paying attention to keywords, doing on-page optimization, link building, and other techniques for more than 6 months and you still do not see results, you may need the help of an expert.

Your business page does not rank high on Google for your business name. Speaking of SEO, one of the most obvious symptoms that something is wrong is this. You need your potential customers to find you quickly when they look for you, so you have to remedy it now! Four tips to get started: optimize your on-page SEO for the name of your company and its products (in headlines, descriptions, headers ...), optimize your social profiles, try to get mentions on other sites, and check your profile on Google My Business.

All your competition beats you on Google. Being the first is not always possible ... but you need to at least be in a competitive place. If you can't appear on the front page for the terms that interest you the most, maybe it's time to turn to SEM.

You don't post content regularly. You don't need to update your blog every day, but you should do it at least 1 to 3 times a week. In this way, you will improve your search engine positioning and attract users with the news.

Your page has a lot of traffic, but very few conversions. The number of visits to your page is an easy metric to follow, and it is very motivating to see that they go up regularly. But in reality, visits are useless if you don't get them to convert into customers. If you are getting a lot of traffic and very few results, take a look at the keywords you are ranking for and the traffic sources and see how you can optimize your page for more conversions.

You do digital marketing "when you have time." Many companies (especially SMEs) make the mistake of not prioritizing marketing and only do it in their spare time. This way you can achieve some results, but of course, you do not take advantage of your full potential. Set aside at least a few hours a week for your marketing and treat this commitment with the same seriousness as your clients: you will see how you immediately begin to notice the results.