The jewelry retail market in Spain recently reached 1,750 million euros. More and more designers are starting to sell their jewelry designs online, and surely more than one Spanish brand or influencers will come to mind with an online jewelry store, right?

The jewelry personalized offer a world of possibilities in e-commerce: not only give the possibility to reach new market niches but also allow you to offer a new exclusive and original product to your customers. Because whatever your style, there is no look that will resist a personalized silver bracelet!

In today's article, we want to tell you why you are interested in adding personalized jewelry products to your online store and we will tell you the steps to follow to make your new product line a complete success!

Why sell personalized jewelry online?

The jewelry industry has been gradually entering the world of e-commerce, and is increasingly present in the sector! According to McKinsey, online jewelry product sales are expected to reach $ 275 billion by 2020 (ENG), and even $ 645 billion by 2035 (ENG). Furthermore, it is expected that 10% of all such sales will be made online. So it is the ideal time to introduce these products in an online store or even open your own business!

And it is that the profit margins of the jewelry sale are not negligible: the sale of jewelry offers, on average, a profit margin of 42.6% (ENG). With these figures it is difficult to resist trying it, don't you think?

Another reason to sell jewelry products is their versatility: whatever the season, it will always be a good time to wear your personalized bracelet or pendant. And the calendar is full of special dates that sell your custom jewelry! The graduation and wedding season, Mother's Day, Christmas and New Year ... With proper planning and a good marketing strategy, your store will always be ready to sell the most exclusive jewelry.

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For example, Pandora offers an exclusive jewelry collection for Mother's Day. It is the perfect date to sell your own personalized silver jewelry, as everyone will be looking for original gift ideas for women. And you can even make them customizable for your customers to put their own unique messages on them!

How do I start selling my own personalized jewelry online?

The c olgantes and custom silver bracelets are a safe bet when choosing which products to sell in your store for a simple reason: people like to show off her. Whatever the style, the occasion or the time of day, no one resists an elegant but simple touch.

But beware, not everything goes: quality is very important, and jewelry buyers know this better than anyone. That's why you should keep in mind that, when introducing jewelry products to your online store, it is best to offer silver, gold, or any other quality precious metal. There are several production methods with which you can work on precious metals, but engraving is our favorite since it allows you to see and feel the unique detail of your bracelet or pendant. That's why, by adding engraved jewelry to your store, you will surely attract your most detailed customers.

Now that you know all the reasons why personalized jewelry is just what your store needs, let's see how to present your new products to your customers and, ultimately, how to sell personalized jewelry online as a marketing professional. Remember that we already explained how to sell luxury items in your online store. These strategies may interest you!the first step? Decide the amount of time and effort you want to invest in creating your personalized jewelry.

Option 1. Create and send your personalized jewelry to yourself


The main benefit of making your jewelry yourself is that you have full control over the production process: you choose the materials, the engraving machine ... And you take care of sending and packaging each order to offer your clients the best experience.

However, not everything is pros with this option: finding all the necessary machinery and materials involves a significant investment. And if what you want is to get started in eCommerce, this is probably not economically viable.

Also, you don't always have the time to become an engraving expert, especially if you want to do it manually! Without the necessary experience, you run the risk of offering a low-quality product, with the danger of ending up losing money or, worse, getting bad reviews in your store.

To finish, you have to know that recording, packaging and sending each order takes time. And, once your business takes shape and more orders begin to arrive, running your store full time may end up being difficult. So if you want to prepare to run a successful business, the best option is probably to choose a custom jewelry provider to manage your products.

Option 2. Use an on-demand management service


By using an on-demand service to sell your jewelry to your customers, you can avoid all the problems that we have previously presented to you. You may not be able to control the entire production process, but what you gain in quality and production time makes the change worthwhile. Plus, you can focus on other aspects of your business, like marketing or accounting.

For best results, you will need to place your trust in a trusted white-label service that offers jewelry products. For example, Printful offers silver bracelets and pendants with engraving and silver, gold or rhodium coating. You just need to add your own designs to our products to start selling your own personalized jewelry in your online store .


Printful will only charge you when your customers place their orders. Then the production of your product will begin, which will be packaged and sent to your client under your brand. You decide your own profit margins, so you can put the price that you consider appropriate for your bracelets and pendants.